Conventional cotton farming is heavily dependant on chemicals - it has been calculated that a teacupful of chemicals is required to grow the cotton to make one T shirt.

World Health Organisation statistics state that every year there are in excess of 20,000 deaths and 3 million reported diseases directly attributable to agricultural pesticides used for cotton growth in developing countries.

These chemicals, some of which are forbidden in Europe, pollute the local water supply with an additional adverse effect on fish and other aquatic life.

Cotton seeds are crushed for their oil which then enters the food chain.

Organic cotton is grown on soil which has been certified free from chemical fertilisers and pesticides for three years.

The yarn is dyed by hand using low imput AZO free dyes.

The material for our cotton is woven by hand in small units giving steady employment to the rural poor.

These operations are both sustainable and low energy.

Visit our Website to see the Fair Trade à la Mode collection at www.theindiashop.co.uk